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Meet the Team Behind the ROAS

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Close-up portrait of Marcus Reid, Founder and CEO

Marcus Reid

Founder & CEO, Paid Media

Marcus founded Adcrest Media after a decade leading paid media teams. He sets the advertising strategy for every account and still reviews each campaign roadmap personally.

Focus: ad strategy · paid search · analytics

Close-up portrait of Elena Brooks, Ad Creative Lead

Elena Brooks

Ad Creative Lead

Elena runs the creative testing engine — hooks, UGC concepts and ad formats that turn attention into pipeline across Meta and TikTok.

Focus: ad creative · UGC · social ads

Close-up portrait of David Okafor, Performance Ads Specialist

David Okafor

Performance Ads Specialist

David leads paid search and landing-page performance — bid strategy, Quality Scores and page speed that move cost per acquisition down.

Focus: paid search · landing pages · display

Close-up portrait of Sofia Marchetti, Retargeting Strategist

Sofia Marchetti

Retargeting Strategist

Sofia builds the retargeting loops that win buyers back — segmented audiences, sequenced creative and offers timed to intent.

Focus: retargeting · CRO · launches

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