The Challenge
Thin location pages, slow templates and zero editorial content left the brand absent from the searches its buyers actually made.
Project Overview
From Invisible to Unmissable in Organic Search.
A national home-services retailer relied almost entirely on paid ads — every click rented, none owned. We designed a year-long organic program spanning technical repair, location content and digital PR.
Within three quarters the brand owned page one for its highest-value service terms, and organic became a self-sustaining source of booked jobs that keeps growing without proportional spend.
BrandingMarketing
The Approach
Technical overhaul, 40+ intent-mapped service guides, internal-link architecture and data-led digital PR for authority links.
The Outcome
Page-one visibility across money terms, a multi-fold traffic increase and organic bookings that now rival paid volume.
Deliverables
What We Shipped.
- Full technical SEO remediation with Core Web Vitals green across templates.
- Keyword universe and 40+ editorial briefs mapped to buyer intent.
- Location page system powering every service area.
- Digital PR campaigns earning coverage and authority links.
Related Work
Keep Exploring.
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