The Challenge
Spend was climbing while qualified demos stalled. Tracking gaps meant the algorithm optimised toward form fills that never became revenue.
Project Overview
Rebuilding Paid Search Around Real Acquisition Targets.
A B2B software client arrived with rising spend and flat demo volume — broad match types, tangled account structure and landing pages that asked for too much. We rebuilt the program from tracking upward.
New SKAG-style thematic builds, offline conversion imports from the CRM and a creative testing cadence turned paid search from a cost centre into the client's most predictable pipeline source.
AdvertisingManagement
The Approach
Full rebuild: server-side tracking, CRM-synced conversions, tight thematic ad groups, fresh creative and shorter demo forms.
The Outcome
Cost per qualified demo fell sharply while volume grew — paid search became the client's most efficient pipeline channel.
Deliverables
What We Shipped.
- Complete Google Ads rebuild across Search, Performance Max and YouTube.
- Server-side conversion tracking synced with the client's CRM.
- New landing pages with shortened demo-request flows.
- Always-on creative testing across headlines and offers.
Related Work
Keep Exploring.
Retargeting CampaignsBranding · Marketing 
Search Engine OptimizationBranding · Marketing Get Started
Want results like these? Start your project.