The Challenge
High cart-abandonment, one-size-fits-all remarketing and creative fatigue meant recovery revenue barely covered spend.
Project Overview
Winning Back the 97% Who Almost Bought.
An ecommerce brand drove healthy traffic but converted a fraction of it — most visitors browsed, carted and vanished. A single generic retargeting ad was doing all the recovery work, poorly.
We built a segmented revenue loop: product-view reminders, cart-abandonment sequences, post-purchase cross-sells and win-back flows — each with creative matched to intent and recency.
BrandingMarketing
The Approach
Intent-tiered audiences, dynamic product creative, frequency guardrails and coordinated email-plus-ads sequences.
The Outcome
Recovered carts became a dependable revenue line — the brand's highest-ROAS channel, running quietly in the background.
Deliverables
What We Shipped.
- Segmented audience architecture by intent and recency.
- Dynamic product ads plus urgency-driven cart sequences.
- Post-purchase cross-sell and replenishment flows.
- Frequency caps and creative refresh cadence.
Related Work
Keep Exploring.
Pay Per Click AdvertisingAdvertising · Management 
Conversion Rate OptimizationManagement · Marketing Get Started
Want results like these? Start your project.