The Challenge
Zero brand awareness, a crowded category and a launch date that could not move — classic cold-start conditions.
Project Overview
A Product Launch Powered by Creators People Trust.
A прямого-to-consumer wellness brand needed launch-day momentum money could not buy. We recruited 40+ mid-tier creators whose audiences matched the buyer profile, armed them with product and talking points — then let authentic voices carry the story.
Launch week sold through the first production run, and whitelisted creator content became the brand's best-performing paid social asset for months afterward.
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The Approach
Vetted creator casting, seeded product, coordinated posting calendar and whitelisting rights for paid amplification.
The Outcome
A sell-through launch week, a library of proven creative and a standing roster of creators for always-on content.
Deliverables
What We Shipped.
- Creator casting, vetting and contract management.
- Seeding logistics with briefs and talking points.
- Coordinated launch-week posting calendar.
- Whitelisted ads and long-term ambassador roster.
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